Bridget Gigi Goddard is a renowned medical aesthetic practice management consultant, master injector trainer, and founder of GMS Aesthetic Training and Consulting. Over the years, she has developed her business using her own tested techniques. Currently, Goddard is teaching others these methods so they may expand their own practices as well.
In this article, we’ll share the tips and methods she has developed and applied during her twenty years of practice. With these tips, you can get top quality results for your clients. You can check out Home Business Mag to learn some other tips for growing your aesthetic practice. With that said, let’s get right into it.
Client Relationship: Listening to Them and Meeting Their Demands
Bridget Goddard has a favorite aspect of her work as a trainer and provider in the aesthetics industry. She is always thrilled when practitioners can use their instruments to enhance someone’s inner beauty and self-confidence. Goddard understands what facilitates client satisfaction and that it isn’t limited to the procedure’s physical results. She is aware that client satisfaction also depends on the emotional and psychological effects a treatment has.
Therefore, you need to create a variety of methods that transcends just producing exceptional results. You must find a way to provide them with psychological and emotional satisfaction. Given each client is unique, you need to pay attention to them. You need to connect with them at a personal level to establish that bond and openness.
Apart from giving the client-practitioner bond top priority, Goddard stresses the need of teaching her clients. Clients make wiser decisions and feel more secure during the process when they are informed about the treatments and procedures. Most of them might find the process completely new if it’s their first time.
Even regulars might feel uptight and nervous to ask questions and express their needs. Therefore, you need to create a friendly environment that makes them open up to express their needs. Transparency and honest communication also help to build trust.
Goddard states that when this is done, customers feel empowered and involved in their own road towards self-improvement. So, do all you can to develop ties and communicate with your clients. One trick Goddard uses is by openly revealing her aesthetic treatments to her clients.
Discuss Before and After Care Expectations
Not just during the procedure but also before and after care stages, practitioners are instructed to establish good client communication. It’s recommended to provide the customers with clear and concise directions on how to get ready for a session. Advice on post-treatment care is also recommended. Doing these will help practitioners guarantee that their patients have a seamless and comfortable experience.
Before an appointment, inform your client to avoid the following, and if impossible, ask them to reschedule:
- Should you currently have an infection, either recent or old
- If you recently had dental treatment done
After an appointment, they should avoid these:
- Massaging or rubbing the face
- Any kind of facial treatment
- Working out
- Drinking alcohol
Establish a Goal and Assemble a Team
Like all projects, success depends on a capable team. Regarding the development of your aesthetic practice, you want your staff to share a shared purpose. For instance, Bridget’s staff shared objective is that every client leaves the office feeling more confident than how they felt before coming. Decide what you want for your company and assemble a staff to support you in reaching it.
Learn, Execute, and Repeat
Expanding your expertise in your field is the only way you remain relevant. Having spent more than 20 years in the aesthetic industry, Goddard has earned certifications on over 100 devices and injectables. You can read this article to learn more about injectables. She has been able to reach these goals through constant learning and education.
Goddard continually searches for educational opportunities as one of the ways she keeps ahead of the curve. She goes to seminars, conferences, and workshops to pick up the most recent developments in aesthetic technology and treatments. She is able to provide her customers the most current and efficient solutions. All of these is because she continues to learn about the most recent developments and industry trends.
Another key component of Goddard’s approach to client happiness is continuous practice. Through continuous practice, a practitioner can improve technique, guarantee result consistency, and delivery of the best potential outcomes. As this cycle is repeated, development becomes only natural.
Professional Aesthetic Training Benefits
There are several professional aesthetic trainings that a practitioner can enroll in to develop themselves. Bridget Goddard’s GMT training is just one of the many out there. At these trainings, they recognize that the field is constantly evolving, and fresh approaches and developments often surface.
Their carefully chosen courses are thus meant to give professionals thorough knowledge and useful skills. This method seeks to prepare participants to negotiate and thrive in a profession that is competitive and changing. Engaging in such trainings offer the following benefits:
Comprehensive Training
Usually, these trainings cover a wide range of disciplines, ensuring professionals have great expertise in many spheres of aesthetics. Including skincare, face treatments, body contouring, and injectables, these programs cover all areas of the industry. This all-encompassing strategy helps experts to provide a wide range of services. In turn, they can cater for their clients’ particular wants and preferences.
Advanced Understanding
Participants can gain a thorough understanding of facial and body anatomy. They also get to understand the features of several skincare products, and the operational ideas of several aesthetic procedures. Equipped with this great information, they become empowered to make wise decisions. They also learn how to modify therapies to properly meet the particular needs of their customers.
Professional Networking
These training courses give experts the opportunity to network with colleagues that are equally passionate about their field of work. These connections can lead to joint initiatives, job openings, and insightful mentoring, therefore greatly expanding their knowledge and career trajectories. For instance, Goddard is much regarded as a great authority on aesthetics. Therefore, her trainings often serve as great platforms for networking.
Conclusion
Bridget Goddard is no stranger in the aesthetics industry. She has trained several professionals who are now doing well in their practice. In this article, we’ve revealed four of her methods that will help you improve your aesthetics practice.
