It seems like every time you turn on the local or national television news, you can’t escape the conversation about AI. As more businesses work to incorporate AI into the daily business operations and logistics, the online Game industry is a major player that continues to ride the AI train. With over 23 billion Android devices users along, it’s easy to understand how the $65 billion+ online Game industry continues to invest heavily on mobile platforms to maximize and grow their profit streams. With AI’s incredible algorithms and machine learning models, the golden age of mobile Game apps is finally at hand.
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AI Makes Mobile Game Gaming Personal
The truth is that not every online Game member is interested in the diverse gaming lineup that online Games offer. But because the leading iGaming sites want to reach as many members as possible they load up on promotions to reach and appease the most comprehensive group possible. The problem with trying to please everyone is that some customers might become disenchanted and move on elsewhere that meets their gaming needs.
Because mobile gaming is available anywhere in a state where online Games are legal, every second counts to hook the online player. Thanks to behavioral AI, an online Game can get an accurate picture of the specific types of games each online player prefers or spends the most time with. Because the mobile Game apps allow members to sync their accounts, and reward points with the web browser on the move, pin-point and targeted ads to the right members to boost engagement.
Mobile Game players are also accustomed to playing practice rounds to better understand how their games work. They can also preview the various study guides to help them make the best and most informed bet possible.
But AI, specifically through behavioral AI, online members can receive a personalized game tutorial. AI monitors and watches the games that members play and provides personal pointers and tips. For example, if a player makes a specific wager or hits or stands and it doesn’t prove to be successful, AI can outline things for mobile Game app players to further improve their games.
In addition to personalized bonuses and promotions, mobile Game players can also receive exclusive loyalty benefits and perks through behavioral AI to encourage them to play their favorite games. Because they receive tailored promotions, they are inspired to use them on the games they prefer, leading to comp points that help increase their ranks and positions in the loyalty program.
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AI for Mobile Game App Development
No matter how you slice or dice it, the main reason for having a Game app is to enjoy your favorite games anywhere and anytime in your preferred state. In addition to working with many of the top developers for Game games, special emphasis continues to go to mobile games or games that work exclusively on the mobile platform. As a result, AI is taking a bigger and more active hand in designing and developing many of these games.
Based on feedback from the players, as well as watching and monitoring the games that they play, it’s easy for AI to develop game designs or bonuses that are more likely to engage and catch a member’s attention so they will participate in the games and ultimately keep making deposits.
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AI on the Front Line for Responsible Gaming
With such easy access at your fingertips anytime you want it, it becomes easy to get too immersed in games to the point that problematic gaming habits develop. Through behavioral AI, early stages of gaming disorders can be detected and, hopefully, singled out to prevent pathological gaming behavior.
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AI Acting as the First Line of Defense for Fraud Prevention
Even without a direct internet connection, the ever-looming problem of fraud remains for online Games. Whether using a public Wi-Fi connection, which is highly vulnerable and prone to attacks, AI is on the constant lookout for problematic members or potential hackers hiding behind accounts to do harm. Thanks again to behavioral AI, consistent patterns and habits are recorded in the models to prevent fraud.
For example, if one member has a history on the app using Venmo to make deposits and suddenly switches to using credit cards, this sudden inconsistency can trigger the AI algorithm to verify whether this member is real or not. Equally, if a mobile player is trying to use another member’s financial information, like credit cards, behavioral AI springs into action to nip the fraud in the bud.
Also, through AI comes multi-factor authentication. Usually, there is a two-step confirmation method for members to log in through the apps and websites. By having this strict protocol, bad actors can be locked out from entering the network to prevent malware and other malicious code from taking everything down.
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AI’s Increased Mobile Customer Support
Just like timely and effective customer support through the main web browser is essential for customer growth and retention. AI carries it over to the Game apps. Due to the sheer volume of customers needing answers, AI continues to vastly improve customer support, especially through live chat. Through a few taps and in the palm of your hand, mobile players can receive satisfactory answers in minutes. AI chatbots help problem-solve common issues like banking and withdrawal issues at a high success rate with personal member suggestions.